"In the future, we will adhere to the product line of high-quality products. It is impossible to have too many products, but we have set a goal for ourselves, that is, every product will be put into the market. Through one to three years of promotion, the annual sales will not be less than 30 million. In the next five years, on the basis of less than 30 products, the total sales will exceed one billion." In an interview with reporters, Qian Xuanzhou, chairman of Huizhou Yinnong Technology Co., Ltd., said so.

(Qian Xuanzhou, chairman of Yinnong Technology Co., Ltd.)

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According to the data, Yinnong technology is the first pesticide enterprise in Guangdong Province to land on the new third board. It is mainly engaged in the research, development, production and sales of efficient, safe and environmentally friendly new pesticide formulations, and provides high-quality plant protection technical services for professional growers. In the 13 years since its establishment, it has been taking the route of high-quality and differentiation. Seven product lines only make seven products, but it has created a proud record that the annual sales of a single pesticide Emamectin salt is 50 million yuan, and the sales of several products are more than 10 million yuan. The annual output value of 21 front-line workers is 100 million yuan, which is also the foundation of general manager Qian's future strategy.

In recent years, the global economic downturn and the overall downturn of the agricultural means of production industry have become an unavoidable topic. Standing at the crossroads of thinking transformation, how can domestic pharmaceutical enterprises go against the trend?

On December 19, 2016 brand new press conference of Huizhou Yinnong Technology Co., Ltd. and 2016 pesticide preparation innovation and Development Summit were held in Huizhou, Guangdong Province. Nearly 200 people, including Yang Guangliang, Deputy Secretary General of China Pesticide Industry Association, Wu Xuemin, Professor of China Agricultural University, Lu Maoquan, deputy director of plant protection and inspection general station of Guangdong Provincial Department of agriculture, Xu Hanhong, Professor of South China Agricultural University, fan Yaocheng, former president of Guangdong pesticide industry Association, Wu Zhengxian, chief sales supervisor of BASF (China), and pesticide dealers and retailers from all over the country, attended the ceremony Meeting to explore the new development trend of Chinese preparations.

(Huizhou Yinnong technology 2016 brand new press conference and 2016 pesticide preparation innovation and Development Summit site)

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Based on R & D, dare to compete with foreign enterprises

On the day of release, it coincided with the completion and launch of Yinnong technology R & D center. At the launching ceremony, Qian Xuanzhou said: "at this point, the development of China's pesticide enterprises will take Yinnong technology as the guide, and announce to the world that China's pesticide enterprises will gradually get rid of the disgraceful hat they wear on our heads; what technology is backward and has no R & D capability; what Chinese pesticide products have no brand will only fight a price war; what pesticides mean insecurity and pollution Environment... " It is the right development direction for Chinese pesticide enterprises to do well in product quality and quality, set up brand, and take six multinational foreign agri chemical enterprises as the competition target.

(Qian Xuanzhou delivered a speech at the inauguration ceremony of Yinnong

?technology R & D center)

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"In the past 13 years, I have witnessed the rapid growth of international pesticide giants in China's high-end product market, and also felt the difficulties of domestic enterprises' development. When the super profit giants constantly show off their leading technology to us, I am thinking: Why are they lagging behind? Not because of laziness, not because of not being diligent, not because of not knowing how to cooperate, but because of the lack of scientific and technological innovation. To change the current situation of China's agricultural and chemical industry, we must start with R & D Qian Xuanzhou said that as a pesticide preparation enterprise, Yinnong technology has been able to catch up because it has always adhered to the high-end positioning, maintained close technical cooperation with domestic scientific research institutions, continuously increased investment in product technology research and development, adopted the latest preparation technology, and is committed to transforming the most cutting-edge scientific and technological achievements into the most competitive products.

(Professor Wu Xuemin of China Agricultural University awarded the silver Agricultural Science and Technology)

(Professor Xu Hanhong of South China Agricultural University awarded the silver Agricultural Science and Technology)

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Taking service as the core to create value for customers

"Farmers need value, not price." Wu Zhengxian, sales director of BASF (China), believes that under the land circulation, large growers are frequent. How to help these large growers to harvest the value they want is a problem that should be considered by pesticide enterprises and even the whole agricultural means industry. In this regard, Yinnong technology has set a good example.

At the brand conference, the excellent partners invited to the stage expressed their gratitude to Yinnong.

"This year, the industry is in a recession. It's beyond my imagination to make such achievements." Chen Shuyuan, general manager of Hainan Ledong Maolong agricultural science and Technology Co., Ltd., said that since September 2016, his company's sales volume in Hainan market has exceeded 16 million, "only agricultural boat line's thrips single product has exceeded 50 tons, setting a new sales record!"

"I have been cooperating with banks and farmers for more than 11 years!" Pang naixiong, general manager of Guangxi Hepu County Annong agricultural development Co., Ltd., excitedly said that Yinnong No.1 was promoted in 2003. Due to its outstanding effect, only two years of promotion attracted many local retailers to want to sell this product. "With the abundance of fungicides and pesticides in Yinnong technology, our cooperation with Yinnong is getting closer and closer!"

Sun Yongchang is a retired old stationmaster of agricultural technology station in FenHu village, Jiamei Taozhuang Town, Zhejiang Province, and a large rice grower. In 2014, he first tried the high-end bactericide "Nong Ling Ling" launched by Yinnong. In that year, his conventional late rice yield per mu set a "Guinness record". In 2015, he boldly and comprehensively used Yinnong rice series products. In that year, the yield of conventional late japonica rice reached 806 kg per mu, which broke the "Guinness record" again. It was these two record breaking experiences that convinced sun Yongchang to be completely impressed by the "farming spirit".

(from left: Chen Shuyuan, Pang naixiong, sun Yongchang)

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High quality pesticides and brand products

"In terms of production, we basically adhere to single line production, that is, one production line produces one product to ensure the stability of product quality, improve the degree of automation in the production process, and ensure that each batch of products are completely consistent. Only in this way can we form a brand." Qian Xuanzhou introduced the strategic vision of adhering to single line production for many years.

At the pesticide preparation innovation and Development Summit, the guests discussed the development trend of China's preparation enterprises, and fully affirmed the achievements of Yinnong in recent years.

"Down to earth, ambitious!" Yang Guangliang said that compared with other pesticide enterprises, Yinnong's emphasis on new technology and practice is the core value of its rapid development. He believes that China's pesticide enterprises can be divided into four categories, namely, the shift from chemical industry to pesticide manufacturing, the shift from pesticide enterprises to industry, the general pesticide production and the concentration on preparation. The development direction of different enterprises is consistent with the fluctuation of the general environment. However, among the more than 30000 pesticide products registered in China, there are many homogeneous products and enterprises, and the single product and single line development, intensive cultivation is facing less environmental pressure and more concentrated sales energy. In the future, more and more enterprises will take Yinnong as the benchmark, and Yinnong has the potential to be a "century old enterprise".

"Pesticide registration is developing towards high-quality products." Xu Hanhong pointed out that only excellent agricultural products and good prices of agricultural products can bring about an unlimited "money" market for agricultural means of production. At present, agriculture is developing in the direction of large-scale and intensive development. Pesticide enterprises also need to have excellent foresight. Only in the future, high-quality and characteristic pesticide products will have greater development space.

"Take Difenoconazole as an example, multinational companies produce emulsifiable concentrate, while Yinnong produces microemulsion, which far surpasses multinational companies in this respect!" Wu Xuemin believes that the production technology of several products of Yinnong technology is comparable to that of multinational enterprises, which is the pride of China's national enterprises.

(Huizhou Yinnong science and technology 2016 pesticide preparation innovation and Development Summit site)

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The world has changed and we will keep pace with it

With his rich life experience, Qian Xuanzhou introduced the brand with the theme of "the world has changed, we keep pace with the world" to the changes of the world economic pattern and the development of bank and agriculture science and technology in the past ten years. The situation is changing, but the bank and agriculture are ready to meet the challenges.

"Over the years, we have been quietly doing our best, laying a good foundation in product research and development and production line transformation. In marketing, we mainly rely on products. In market expansion, our coverage is still relatively narrow. 80% of the sales volume is mainly concentrated in Yunnan, Guangxi, Hainan, Guangdong and other southern provinces, and there are more Many regions are still a blank for banks and farmers. We hope that with the help of this conference, we can make a nationwide layout and promote the brand of banks and farmers, so that more farmers and more crops can enjoy the success created by banks and farmers today. " Qian Xuanzhou told reporters. On the spot, Yinnong technology also released three new products: terashen (30% pyrazolyl ester SC), Yinmei (25% avermectin spirodiclofen SC) and Yinsheng (50% Pymetrozine WDG), which were the key marketing targets in 2017.

191 people of agricultural means of production broadcast the whole process of the conference on the Internet. Scanning or long pressing the QR code below can watch the full video playback.